Business Analyst (Shopper Insights)

Our client is a Barcelona-based technology company that builds digital products for large international corporations. Its teams work at the intersection of technology and business, acting as strategic partners to the companies they serve, with agile, multidisciplinary teams that own the full lifecycle of each product.

About the role

We are looking for a Business Analyst to join the Business Analysis & Shopper Insights team, helping to turn data into actionable insights that guide strategic and operational decisions.

You will work closely with the Product, Marketing and Business teams, as well as with the country leads for these areas. Your insights will play a key role in analysing and improving the performance of the digital initiatives the company launches, and in validating business cases for new features or initiatives.

To build dashboards you will be supported by a team of Data Engineers and Data Analysts who look after a solid data structure, and you will work with Data Science to develop new business proposals. You will report to the Head of Business Analysis & Shopper Insights.

• Understand what is happening at business and product level, analysing data to spot trends, patterns and opportunities.
• Own and prioritise the Power BI roadmap (what is built and shown in Power BI), balancing feedback from the business and from the product teams.
• Help define and track audience segments and campaign effectiveness.
• Write complex SQL queries and run ad hoc analyses to answer business questions and support decisions.
• Define A/B tests that validate business hypotheses, and analyse the results.
• Build business cases for new features.
• Act as one of the main points of contact for country teams, understanding their needs and turning them into analytical priorities.
• Communicate findings and recommendations clearly to technical and non-technical audiences.
• Document business requirements, methodologies and the logic behind key KPIs and insights.

• 2–4 years of experience as a Business Analyst or in a similar role.
• Strong SQL skills, able to write complex queries for ad hoc analyses.
• Experience managing stakeholders and prioritising a roadmap or backlog based on business and product needs.
• Experience with Power BI (defining requirements and using dashboards to drive decisions).
• Understanding of data modelling and relational databases.
• Strong analytical skills and the ability to connect data with business objectives.
• Excellent written and spoken English.
• Curious, proactive and comfortable working with cross-functional teams and international stakeholders.

Nice to have

• Familiarity with Python or R, and with Databricks, Snowflake or BigQuery.
• Experience with marketing data sources (CRM, ads platforms, web analytics).
• Knowledge of data visualisation best practices and storytelling.
• Experience in the retail or pharma sector.
• Experience with A/B testing and business case development.

• Competitive salary
• Private health insurance
• Meal allowance
• Hybrid working and flexible hours
• 24 days of holiday per year
• Summer intensive schedule
• Office in central Barcelona